Drop the Mic: Even Beyoncé Uses Press Releases

Beyond PR

Mega-superstar Beyoncé  shocked millions of fans when she simultaneously announced and released her fifth studio album on iTunes over the weekend, just before midnight on December 12th. In a more surprising twist, each song on the self-titled record is accompanied by its own music video. With the help of an Instagram video and an official press release, the stunning announcement put an end to swirling rumors over when Beyoncé’s next album would be released. The risky yet successful publicity stunt posed an interesting question: why does someone as powerful as Beyoncé still need a press release to announce her new album?

It’s no secret that the press release has seen its fair share of criticism due to the rise of digital communications.  So why did Beyoncé, one of the most beloved and acclaimed artists in the world, still need a press release to announce her new album? Here’s…

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